First Team Genesis Pledge

We Pledge The Following, To You, Our Customer, The Most Important Person In Our Dealership:

1.    To provide you with a truly exceptional Clean Deal Buying Experience from the moment you call us, email us, come through our doors or visit our website. Your Clean Deal Price does not include discounts you may not qualify for, such as college graduate or military rebates.

2.    To greet you promptly and courteously, and to take the time to listen to your desires, needs, trade expectations, down payment and monthly payment requirements before introducing you to our inventory.

3.    To provide you with fast and easy One Price Buying on all of our new vehicles. Our instant Internet Market Value Price (iMVP) is determined and set by the Virginia market, not by us, and is calculated utilizing Kelley Blue Book Fair Market Value. You get one incredible low price, right up front. Fast, Fair, Easy!

4.    To do our best to fit your needs with what we have in stock so delivery will not be delayed.

5.    To give a full and complete product presentation of the vehicle you desire to purchase.

6.    To give a full demonstration ride of the new vehicle that you desire to purchase.

7.    To evaluate your trade-in at your convenience, not ours.

8.    To guarantee your satisfaction by providing you with our 48-Hour Bring It Back program.

9.    To give our customers the very best buying experience possible.

10.    To deliver your new First Team vehicle clean inside and out, and in the best operating condition.

11.    To follow up within two weeks after delivery by phone or in person to make sure we have fulfilled all of our obligations, and to continue follow up as long as you are our customer.

12.    To provide you with prompt and courteous service in our Service and Parts Departments, and provide you with a Lifetime Parts and Labor Guarantee.

13.    To offer you competitive loan and lease financing, and make sure you know: You may obtain your own financing; Interest rates may be negotiable; We may retain a portion of the finance charge or other compensation for arranging your financing; The purchase of protection products is not required to obtain financing or a lower rate.

14.    To offer the convenience of an oil & lube in under 30 minutes through our Fast Team Quick Service.

15.    To enhance your ownership experience by offering you products to protect your purchase such as service contracts, pre-paid maintenance, theft protection, GAP protection, etc.


Genesis of Roanoke Valley

6520 Peters Creek Road
Directions Roanoke, VA 24019

  • Sales: (540) 362-4800


  • Monday 9:00am-8:00pm
  • Tuesday 9:00am-8:00pm
  • Wednesday 9:00am-8:00pm
  • Thursday 9:00am-8:00pm
  • Friday 9:00am-8:00pm
  • Saturday 9:00am-7:00pm
  • Sunday Closed